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Digital Marketing

Digital Marketing

Explore modern marketing strategies and master the tools of digital marketing to reach, engage, and convert your target audience. Learn how to build brand presence, drive traffic, and generate leads using practical, data-driven approaches.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Tue Aug 2025
Level
Beginner
Total lectures 0
Total quizzes 0
Total duration Hours
Total enrolment 0
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Short description Explore modern marketing strategies and master the tools of digital marketing to reach, engage, and convert your target audience. Learn how to build brand presence, drive traffic, and generate leads using practical, data-driven approaches.
Outcomes
  • •Understand the fundamentals of marketing strategy and consumer behavior
  • •Conduct basic market research and competitor analysis
  • •Identify and define target audiences through segmentation and personas
  • •Build a brand and craft compelling value propositions
  • •Develop integrated marketing campaigns across digital and traditional platforms
  • •Execute core digital marketing tactics, including: o Search Engine Optimization (SEO) o Social Media Marketing (Facebook, Instagram, LinkedIn, etc.) o Google Ads / Pay-Per-Click (PPC) o Email marketing and automation o Influencer and content marketing
  • •Analyze marketing performance using key metrics and tools (Google Analytics, KPIs)
  • •Create a marketing plan or digital strategy tailored to your business or project
Requirements
  • •Basic computer literacy and internet access
  • •Interest in marketing, business, or digital media
  • •No formal marketing background required, but helpful for advanced learners
  • •Optional: Experience with social media platforms, websites, or small business operations