Marketing strategies & digital marketing

A series of targeted, interactive workshops designed for SMEs and corporate teams to build essential professional capabilities. Each session spanning communication, management, marketing, technology, and well being is practical, hands on, and tailored for busy professionals to apply immediately to their roles.

Created by

Arkaan Leadership

Hours

0 Enrolled

(0 Reviews)

English

Last updated

Sat, 23-Aug-2025

Course description

What will i learn?

•Communicate effectively — confident, clear, and audience-appropriate written and verbal communication.
•Apply management best practices — strong leadership, decision-making, and organizational skills.
•Use marketing & digital tools — including content creation, SEO, social media, email, and analytics.
•Deliver excellent customer care — understanding, empathy, and problem-solving for client satisfaction
•Produce informative reports & presentations — data-led, clear, and actionable.
•Implement M&E frameworks — set KPIs, gather data, analyse, and drive continuous improvement
•Manage data effectively — storage, analytics, and reporting for informed decisions.
•Handle HR, finance, compliance, and risk — with awareness of governance and ethics.
•Understand logistics & supply chain fundamentals — ensuring smooth operations.
•Demystify AI and stay secure — awareness of AI’s business uses and cyber threats.
•Enhance well-being and productivity — time management, stress resilience, and personal leadership

Requirements

•Basic literacy, numeracy, and (for online sessions) digital access.
•Motivation to learn and apply new skills.
•Optional: a device for hands-on tools (e.g., Google Analytics, survey tools, communication platforms).

Frequently asked question

Small business owners, SME staff, managers, and corporate professionals seeking upskilling in key business and technical areas.

No beginner-friendly. Some modules (e.g., Data Analysis, AI) may ask for basic computer literacy.

• Business & Management • Marketing & Digital Marketing • Customer Care, Sales & Experience • Project Management • M&E & Data Management & Analysis • Report Writing & Business Communication • Human Resources & Organizational Leadership • Finance, Compliance & Risk Management • Logistics, Supply Chain & Financial Management • AI Literacy & Cyber Security Awareness • Wellness, Productivity & Leadership

Usually conducted as 1–3-day workshops or modular series; can be in-person or online via interactive sessions.

Yes participants receive a certificate upon completion of each workshop.

• For in-person: notebook and pen • For online: computer or smartphone with internet access • Curiosity and readiness to engage!

Apply new skills in your work, dive deeper into advanced courses, or drive improvements in your organization.

Arkaan Leadership

With a Bachelor's degree in Computer Science and IT, along with a Master's in Computer Applications specializing in Data Science, I bring over 10 years of experience as a full-stack PHP developer and freelance software developer. Additionally, I have spent approximately 10 years as a senior university lecturer, where I am passionate about sharing my knowledge and helping students develop their skills in the tech industry

With over 10 years of experience as a freelance software developer and a senior university lecturer, I bring a wealth of knowledge in full-stack development. I hold a Bachelor's degree in Computer Science and IT, along with a Master's in Computer Applications, specializing in Data Science. My technical expertise includes PHP, CSS, AngularJS, and Spring Boot. Passionate about teaching, I strive to equip my students with practical skills and a deep understanding of the latest technologies in the software development landscape

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Lectures

0

Skill level

Beginner

Expiry period

Lifetime

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