Course description

In today’s highly competitive market, closing a sale is no longer enough — it’s the quality of the customer experience that determines whether a customer returns, refers others, and stays loyal. This course provides a comprehensive, practical approach to selling with empathy, purpose, and strategy.

Participants will learn essential sales fundamentals, including prospecting, needs analysis, solution selling, objection handling, and closing techniques. But beyond the transaction, the course dives deep into the customer journey — teaching how to build rapport, create personalized experiences, manage expectations, and turn satisfied customers into brand ambassadors.

What will i learn?

  • •Understand the full customer lifecycle and its connection to sales success
  • •Apply proven sales techniques to prospect, pitch, and close deals
  • •Deliver memorable customer experiences across multiple touchpoints
  • •Communicate effectively and build trust with diverse customer types
  • •Handle objections and customer concerns with professionalism and empathy
  • •Create customer-centric strategies that improve retention and referrals
  • •Align sales efforts with customer satisfaction goals
  • •Use feedback, reviews, and customer data to improve performance
  • •Contribute to a service-oriented and revenue-driven culture within teams

Requirements

  • •No prior sales or customer service experience required
  • •Basic communication and interpersonal skills
  • •A willingness to participate in role-plays and practical activities
  • •Internet access and a device for accessing online content (if applicable)

Frequently asked question

This course is perfect for: • Salespeople and sales support staff • Customer service representatives • Account managers and business development executives • Entrepreneurs and small business owners • Retail, hospitality, and call center professionals

No. This course starts from the basics and moves to more advanced relationship-building techniques. It is suitable for beginners and those looking to refine their customer-facing skills.

Sales focuses on acquiring customers; customer experience focuses on keeping them. This course bridges both — teaching you how to sell effectively and deliver value throughout the entire customer journey.

The course may introduce CRM tools (like Salesforce or HubSpot), customer feedback systems, and sales engagement tools — depending on the delivery format. However, the focus is on skills and strategies rather than software training.

Yes. Activities may include role-plays, mock sales calls, customer scenario simulations, and feedback sessions to practice real-life interactions

Yes. Upon completing all course modules and assignments, participants will receive a certificate of completion (if offered by the training provider).

Arkaan Leadership

With a Bachelor's degree in Computer Science and IT, along with a Master's in Computer Applications specializing in Data Science, I bring over 10 years of experience as a full-stack PHP developer and freelance software developer. Additionally, I have spent approximately 10 years as a senior university lecturer, where I am passionate about sharing my knowledge and helping students develop their skills in the tech industry

With over 10 years of experience as a freelance software developer and a senior university lecturer, I bring a wealth of knowledge in full-stack development. I hold a Bachelor's degree in Computer Science and IT, along with a Master's in Computer Applications, specializing in Data Science. My technical expertise includes PHP, CSS, AngularJS, and Spring Boot. Passionate about teaching, I strive to equip my students with practical skills and a deep understanding of the latest technologies in the software development landscape

Lectures

0

Skill level

Beginner

Expiry period

Lifetime

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